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Journal cover: Journal of Fashion Marketing and Management

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Online from: 1996

Subject Area: Marketing

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The influence of socio-economic factors on the perceived importance of buying a garment made in the USA


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Title:The influence of socio-economic factors on the perceived importance of buying a garment made in the USA
Author(s):Rennae Sletten Daneshvary, (Assistant Director of the Center for Business and Economic Research at the University of Nevada, Las Vegas), R. Keith Schwer, (Director of the Center for Business and Economic Research and Professor of Economics at the University of Nevada, Las Vegas)
Citation:Rennae Sletten Daneshvary, R. Keith Schwer, (2001) "The influence of socio-economic factors on the perceived importance of buying a garment made in the USA", Journal of Fashion Marketing and Management, Vol. 5 Iss: 1, pp.19 - 27
Keywords:Ethnography, Garment, USA
Article type:Research paper
DOI:10.1108/EUM0000000007276 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Since the early 1980s, many studies have assessed consumers’ preferences for domestic versus imported apparel; a few have addressed the influence of socio-economic factors on preference. This study provides a profile of the ethnocentric consumer, one who prefers their own goods over goods made in other cultures, by using an array of socio-economic factors, including an eight-category occupation variable and a “greatest generation” age variable, regressed on consumers’ perception of the importance of buying a garment made in the USA. Data were obtained from a convenience sample of rodeo attendees. Results from binary logistic regression reveal that younger, college-educated respondents and those employed in service occupations are less likely to perceive buying US-produced apparel as important than other groups.



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