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Journal cover: Journal of Fashion Marketing and Management

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Online from: 1996

Subject Area: Marketing

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Gender differences in cognitive and affective impulse buying


Document Information:
Title:Gender differences in cognitive and affective impulse buying
Author(s):Amanda Coley, (The University of Georgia, Athens, Georgia, USA), Brigitte Burgess, (The University of Georgia, Athens, Georgia, USA)
Citation:Amanda Coley, Brigitte Burgess, (2003) "Gender differences in cognitive and affective impulse buying", Journal of Fashion Marketing and Management, Vol. 7 Iss: 3, pp.282 - 295
Keywords:Buying behaviour, Cognition, Gender
Article type:Case study
DOI:10.1108/13612020310484834 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:The purpose of this study was to compare men and women for differences in affective and cognitive processes associated with impulse buying behavior and to identify gender differences in terms of impulsive purchases made from a variety of product categories. A total of 277 students served as the sample. Using analysis of variance tests, males and females were found to be significantly different with respect to affective process components (irresistible urge to buy, positive buying emotion and mood management) and cognitive process components (cognitive deliberation and unplanned buying). Significant differences were also found between men and women in the frequency with which the following product categories were purchased on impulse: shirts/sweaters, pants/skirts, coats, underwear/lingerie, accessories, shoes, electronics, hardware, computer software, music CDs or DVDs, sports memorabilia, health/beauty products, and magazines/books for pleasure reading.



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