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Journal cover: Internet Research

Internet Research

ISSN: 1066-2243

Online from: 1991

Subject Area: Information and Knowledge Management

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Factors influencing the types of products and services purchased over the Internet

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Title:Factors influencing the types of products and services purchased over the Internet
Author(s):Ian Phau, (Ian Phau ( is at Henley Management College, Henley-on-Thames, UK.), Sui Meng Poon, (Sui Meng Poon is at Surrey European Business School, UK.)
Citation:Ian Phau, Sui Meng Poon, (2000) "Factors influencing the types of products and services purchased over the Internet", Internet Research, Vol. 10 Iss: 2, pp.102 - 113
Keywords:Consumer behaviour, Electronic commerce, Internet, Shopping, Singapore
Article type:Research paper
DOI:10.1108/10662240010322894 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Presents the findings of an empirical investigation of Internet shopping in Singapore. Specifically, Internet buying behaviour is compared between potential Internet buyers and non-Internet buyers. It was found that the classification of different types of products and services will significantly influence the consumer choice between a retail store and Internet shopping mall. The types of products and services that are suitable for selling through the Internet are also identified. Generally, products and services that have a low outlay, are frequently purchased, have intangible value proposition, and relatively high on differentiation are more likely to be purchased via the Internet. Based on the analysis and results obtained from the study, some recommendations are presented to retailers who are interested in selling their products via the Internet.

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