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Home > Management Decision > Volume 34 issue 8 > Afri-Cola GmbH, Macedonia - distribution infrastructure
Management Decision
ISSN: 0025-1747
Incorporates: Journal of Management History (Archive)
Online from: 1967
Subject Area: Management Science/Management Studies
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Afri-Cola GmbH, Macedonia - distribution infrastructure
| Title: | Afri-Cola GmbH, Macedonia - distribution infrastructure |
|---|---|
| Author(s): | Léo-Paul Dana, (Lecturer in Marketing, McGill University, Montreal, Canada, and Senior Adviser, World Association for Small Businesses) |
| Citation: | Léo-Paul Dana, (1996) "Afri-Cola GmbH, Macedonia - distribution infrastructure", Management Decision, Vol. 34 Iss: 8, pp.41 - 47 |
| Keywords: | Albania, Consumer behaviour, Macedonia, Marketing, Soft drinks |
| Article type: | General review |
| DOI: | 10.1108/00251749610128112 (Permanent URL) |
| Publisher: | MCB UP Ltd |
| Abstract: | Reports that during the mid-1990s, Afri-Cola GmbH was a relatively small business in Cologne, Germany. Traces its successful launch of Afri-Cola, an Afri-Cola light beverage, in the newly independent republic of Macedonia, and its subsequent decision to evaluate its marketing strategy. Notes that opportunities were arising in nearby Albania; however, consensus was lacking as to what should be done next. |
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