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Journal cover: International Journal of Contemporary Hospitality Management

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Online from: 1989

Subject Area: Tourism and Hospitality

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Euro vision? A strategic approach to currency changeover in the UK hospitality industry


Document Information:
Title:Euro vision? A strategic approach to currency changeover in the UK hospitality industry
Author(s):Andrew Jenkins, (University of Huddersfield, Huddersfield, UK)
Citation:Andrew Jenkins, (2001) "Euro vision? A strategic approach to currency changeover in the UK hospitality industry", International Journal of Contemporary Hospitality Management, Vol. 13 Iss: 5, pp.227 - 234
Keywords:Change management, Euro, Hospitality industry, United Kingdom
Article type:Research Paper
DOI:10.1108/EUM0000000005553 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Discusses the economic and monetary union and the euro; the UK and impacts of the euro; the UK public/business opinion and membership; and a suitable strategic approach to the currency. Presents a case study, summarizing the findings of a survey undertaken in May/June 2000, to ascertain the views of financial directors of UK hotel chains to the euro. Concludes that it would appear the UK hospitality industry is not adequately prepared for the euro and that in order for it to survive and prosper it must adopt to change.



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