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Journal cover: European Business Review

European Business Review

ISSN: 0955-534X

Online from: 1989

Subject Area: International Business

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Penetrating the Japanese market: the challenge of non-tariff barriers

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Title:Penetrating the Japanese market: the challenge of non-tariff barriers
Author(s):Keith Maguire, (Keith Maguire is Reader, School of Public Administration and Law, The Robert Gordon University, Aberdeen, Scotland.)
Citation:Keith Maguire, (2001) "Penetrating the Japanese market: the challenge of non-tariff barriers", European Business Review, Vol. 13 Iss: 4, pp.241 - 250
Keywords:Barriers, Export, Japan, Marketing, Negotiating
Article type:General review
DOI:10.1108/EUM0000000005539 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Analyses some of the hidden barriers in exporting to Japan. It looks at Japanese industrial organisation and the role of the large corporations in controlling import and distribution outlets. The Japanese wholesale and distribution system is much larger than would be the case in Europe or North America. There are also differences in patterns of consumer behaviour in Japan compared to Europe. Japan’s Ministry of International Trade and Industry also plays a more active role in the business environment. Also examines the problems involved with negotiating with the Japanese. It looks at a number of the obvious sources of confusion and misunderstanding between Japanese and Westerners during the negotiation process.

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