Strategic Direction

Purpose – To provide a concise briefing on the most topical issues and relevant implications from the top 400 management publications in the world.

Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the argument in context.

Findings – The short piece by Murray details Gap's decision to publish its own CSR report as part of its strategy to become more transparent and accountable. The article points out the merits of Gap's quest to enhance its reputation but tempers this with the warning that the organization might be leaving itself open to the same charges as Nike before it. The article is supplemented by a brief account of Syngenta's positive action upon discovering that its suppliers were using child labor. An interesting and thought provoking read. Rosenberg's article offers a comprehensive account of HP's corporate, social and environmental responsibility (CSER) program. It clearly details its origins, its structures, how it functions and points out the benefits derived from its implementation. And while the author is perhaps guilty of some unnecessary repetition, the article is clearly valuable and most executives will find it extremely useful. Wagstaff and Pereira chronicle Bienestar's innovative marketing of its exploitation free product. The article details the company's quest to incorporate ethical practices into its supply chain but points out the difficulties faced in trying to do so. Bienestar's powerful rivals also come under scrutiny, with the implication being that criticism of their business practices is not entirely undeserved. Another short piece that is well worth a read.

Originality/value – Provides implementable strategies and practical thinking that has influenced some of the world's leading organizations.