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Journal cover: British Food Journal

British Food Journal

ISSN: 0007-070X

Online from: 1899

Subject Area: Industry and Public Sector Management

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Vegetarianism, Veganism, and Meat Avoidance: Recent Trends and Findings


Document Information:
Title:Vegetarianism, Veganism, and Meat Avoidance: Recent Trends and Findings
Author(s):A.D. Beardsworth, E.T. Keil
Citation:A.D. Beardsworth, E.T. Keil, (1991) "Vegetarianism, Veganism, and Meat Avoidance: Recent Trends and Findings", British Food Journal, Vol. 93 Iss: 4, pp.19 - 24
Keywords:Consumer behaviour, Diet, Meat, Vegetarians
DOI:10.1108/00070709110135231 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:The main findings of a detailed qualitative study of the motivations, beliefs and attitudes of practising vegetarians and vegans are reported. It is concluded that vegetarianism, while remaining very much a minority option, is increasing steadily in the UK population, although the rate of increase appears to vary by such factors as age, gender and socio-economic category. Those who opt for a non-meat-eating dietary pattern may well represent the vanguard of a form of ethical consumerism to which food producers, processors and retailers will need to be increasingly responsive in the near future.


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