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Journal cover: British Food Journal

British Food Journal

ISSN: 0007-070X

Online from: 1899

Subject Area: Industry and Public Sector Management

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The export market for Thai frozen shrimps in the European Union


Document Information:
Title:The export market for Thai frozen shrimps in the European Union
Author(s):Suluxama Ongsritrakul, (Postgraduate student, Department of Agricultural Economics and Food Marketing, University of Newcastle, Newcastle upon Tyne, UK), Lionel Hubbard, (Senior Lecturer, Department of Agricultural Economics and Food Marketing, University of Newcastle, Newcastle upon Tyne, UK)
Citation:Suluxama Ongsritrakul, Lionel Hubbard, (1996) "The export market for Thai frozen shrimps in the European Union", British Food Journal, Vol. 98 Iss: 8, pp.24 - 28
Keywords:European Union, Export, Frozen foods, Market share, Thailand
Article type:Research paper
DOI:10.1108/00070709610150905 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Thailand’s recent export performance in the EU market for frozen shrimps has improved markedly. Constant market share analysis reveals this improvement to be predominantly the result of competitive advantages in production and marketing. Thailand is able to produce shrimps of high and consistent quality at low costs, under conditions which meet the hygiene and safety standards set by the EU. In addition to competitive advantages, Thailand has benefited from growth in the overall size of the EU export market for frozen shrimps, but has suffered from having only relatively small shares in the important markets of some member States. Market research on consumers’ tastes and preferences could further improve Thailand’s recent export performance.



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