Meat consumption and vegetarianism among young adults in the UK: An empirical study

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British Food Journal

ISSN: 0007-070X

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Title:	Meat consumption and vegetarianism among young adults in the UK: An empirical study
Author(s):	Alan Beardsworth, (Department of Social Sciences, Loughborough University, Loughborough, UK), Alan Bryman, (Department of Social Sciences, Loughborough University, Loughborough, UK)
Citation:	Alan Beardsworth, Alan Bryman, (1999) "Meat consumption and vegetarianism among young adults in the UK: An empirical study", British Food Journal, Vol. 101 Iss: 4, pp.289 - 300
Keywords:	Consumer behaviour, Diet, Empirical studies, Vegetarianism
Article type:	Research paper
DOI:	10.1108/00070709910272169 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	This article is based on a six-year survey of first year undergraduates and their meat consumption. The main focus is vegetarianism and the declining consumption of red meat over the past two decades. The levels of meat consumption and avoidance were analysed by gender, father’s occupation, voting intention and the reasons given for reduction/avoidance. The results found that the majority of vegetarians were women, although they were also the majority of the sample. Age, political inclination and social class appear to have had little bearing on meat consumption. There is also the suggestion that vegetarianism has reached a plateau. A wide range of further studies is suggested.