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Journal cover: British Food Journal

British Food Journal

ISSN: 0007-070X

Online from: 1899

Subject Area: Industry and Public Sector Management

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Food safety risk: Consumer perception and purchase behaviour


Document Information:
Title:Food safety risk: Consumer perception and purchase behaviour
Author(s):Ruth M.W. Yeung, (Cranfield University, Silsoe, Bedfordshire, UK), Joe Morris, (Cranfield University, Silsoe, Bedfordshire, UK)
Citation:Ruth M.W. Yeung, Joe Morris, (2001) "Food safety risk: Consumer perception and purchase behaviour", British Food Journal, Vol. 103 Iss: 3, pp.170 - 187
Keywords:Chicken meat, Consumer behaviour, Food safety, Risk perception, Risk reduction
Article type:Research Paper
DOI:10.1108/00070700110386728 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Food safety has become a major issue of public concern, encouraging the UK Government and the food industry to take steps to rebuild consumer confidence. In this context, the paper draws on a review of research literature to develop a conceptual framework to identify and review the factors influencing consumer perception of food safety related risks and the likely impact on purchasing behaviour. The relevance of strategies adopted by consumers to reduce risk exposure and the influence on the likelihood of food purchase are also explored, together with the implication for the food industry.



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