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Journal cover: British Food Journal

British Food Journal

ISSN: 0007-070X

Online from: 1899

Subject Area: Industry and Public Sector Management

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Halloumi: exporting to retain traditional food products

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Title:Halloumi: exporting to retain traditional food products
Author(s):Paul Gibbs, (Intercollege, Nicosia, Cyprus), Ria Morphitou, (Intercollege, Nicosia, Cyprus), George Savva, (Department of Statistics and Research, Ministry of Finance, Nicosia, Cyprus)
Citation:Paul Gibbs, Ria Morphitou, George Savva, (2004) "Halloumi: exporting to retain traditional food products", British Food Journal, Vol. 106 Iss: 7, pp.569 - 576
Keywords:Cyprus, Dairy products, European Union, Exports
Article type:Research paper
DOI:10.1108/00070700410545755 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:This case study considers what marketing action the producers of halloumi in the Republic of Cyprus ought to take to secure their domestic and export markets. Halloumi is promoted as the national branded product of Cyprus. Its manufacture in Cyprus is mainly undertaken by large dairy producers, but a substantial part of production still remains with small commercial enterprises and farms. Consumption in the Republic is mediated through tourism that acts both to increase consumption and as a conduit to create export demand. The current structure of support for, and supply of milk for the cheese in general, and halloumi in particular, will change when Cyprus enters the EU in 2004.

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