Spiral dynamics:: the layers of human values in strategy

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Strategy & Leadership

ISSN: 1087-8572
Incorporates: The Antidote

Online from: 1975

Subject Area: Strategy

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Document Information:
Title:	Spiral dynamics:: the layers of human values in strategy
Author(s):	Christopher C. Cowan, (Chris Cowan is the co-founder of National Values Center, Inc., (NVC) and is a partner in NVC Consulting (www.spiraldynamics.com). He is co-author of Spiral Dynamics: Mastering Values, Leadership and Change (Blackwell Publishers, 1996).), Natasha Todorovic, (Natasha Todorovic is a partner with NVC Consulting.)
Citation:	Christopher C. Cowan, Natasha Todorovic, (2000) "Spiral dynamics:: the layers of human values in strategy", Strategy & Leadership, Vol. 28 Iss: 1, pp.4 - 12
Keywords:	Core beliefs, Corporate culture, Implementation, Motivation, Strategy, Values
Article type:	Technical paper
DOI:	10.1108/10878570010335912 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Strategies often go awry because organizational leaders are not fully aware of the values held by its members. No matter how brilliant the analysis that underlies a strategy, it is the people -- from the board room to the factory floor -- who must understand and implement the strategy. That only happens when the strategy fits their values. Values matter. Ethical decisions and actions are based on values. The authors present a psychological theory that describes three levels of values: surface values, hidden values, and deep values, and explain how these values affect an organization’s leaders and followers as they pursue their mission.