Case study: Outsourcing enables American startup to enter Japanese funeral services industry

Welcome:
Guest

Strategy & Leadership

ISSN: 1087-8572
Incorporates: The Antidote

Online from: 1975

Subject Area: Strategy

Content: Latest Issue | Latest Issue RSS | Previous Issues

Options: To add Favourites and Table of Contents Alerts please take a Emerald profile

Document Information:
Title:	Case study: Outsourcing enables American startup to enter Japanese funeral services industry
Author(s):	Kenneth Alan Grossberg, (Professor of Marketing and Director of the Waseda Marketing Forum (www.wasedamarketing.com) at the Waseda Business School in Tokyo (kengross@waseda.jp). During his corporate career he was Chief of Strategy for Citicorp Consumer Services Group International and developed the bank’s successful consumer strategy in Japan.)
Citation:	Kenneth Alan Grossberg, (2004) "Case study: Outsourcing enables American startup to enter Japanese funeral services industry", Strategy & Leadership, Vol. 32 Iss: 6, pp.37 - 41
Keywords:	Corporate strategy, Japan, Outsourcing, Service industries, United States of America
Article type:	Case study
DOI:	10.1108/10878570410568901 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	American business models have been used as levers to open many industries in Japan to participation by foreign firms, from toy retailing to fast food restaurants and from consumer banking to direct selling of computers. This case describes the efforts of All Nations Society to apply an American approach to outsourcing, pricing, and service bundling in the very traditional industry of funeral services so as to create a competitive advantage for itself against companies that practice opaque pricing and have high overheads.