Still searching for the pot of gold: doing business in today’s China

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Journal of Business Strategy

ISSN: 0275-6668

Online from: 1980

Subject Area: Strategy

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Document Information:
Title:	Still searching for the pot of gold: doing business in today’s China
Author(s):	Pieter K. Jagersma, (P.K. Jagersma is CEO of eXistenZ Investments, an investment company, Professor of International Business at Nyenrode University and Professor of Strategy at the Free University of Amsterdam.), Désirée M. van Gorp, (D. van Gorp is Assistant Professor of International Business at Nyenrode University and Director of NIC, Nyenrode Institute for Competition.)
Citation:	Pieter K. Jagersma, Désirée M. van Gorp, (2003) "Still searching for the pot of gold: doing business in today’s China", Journal of Business Strategy, Vol. 24 Iss: 5, pp.27 - 35
Keywords:	China, Foreign trade, International business, Trade barriers
Article type:	Research paper
DOI:	10.1108/02756660310504942 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	China may be the world’s largest growth market, but it has not always been hospitable to foreign companies. This appears from a survey of 381 managers of foreign companies active in China done by the Center for International Business of Universiteit Nyenrode, Breukelen, the Netherlands. The survey highlighted eight major hurdles that foreign businesses in China must understand and the most effective entry strategy to overcome them – the alliance strategy. Working the Chinese market requires, in addition, entrepreneurship, a fair share of common sense, luck and patience.