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Home > Journal of Management Development > Volume 16 issue 7 > The power of organizational storytelling: a management development perspective
Journal of Management Development
ISSN: 0262-1711
Online from: 1982
Subject Area: Human Resource Management
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The power of organizational storytelling: a management development perspective
| Title: | The power of organizational storytelling: a management development perspective |
|---|---|
| Author(s): | Sandra Morgan, (Management Department, Barney School of Business and Public Administration, University of Hartford, West Hartford, Connecticut, USA and), Robert F. Dennehy, (Management Department, Pace University, Pleasantville, New York, USA) |
| Citation: | Sandra Morgan, Robert F. Dennehy, (1997) "The power of organizational storytelling: a management development perspective", Journal of Management Development, Vol. 16 Iss: 7, pp.494 - 501 |
| Keywords: | Leadership, Management development, Skills, Stories |
| Article type: | Research paper |
| DOI: | 10.1108/02621719710169585 (Permanent URL) |
| Publisher: | MCB UP Ltd |
| Abstract: | Storytelling is a powerful tool that evokes visual images and heightened emotions. Business leaders who can tell a good story have tremendous impact. Presents a model and examples of organizational storytelling, discusses the use of stories in management development, and outlines ways to enhance managers’ storytelling skills. |
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