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Journal cover: British Food Journal

British Food Journal

ISSN: 0007-070X

Online from: 1899

Subject Area: Industry and Public Sector Management

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Traceability as part of competitive strategy in the fruit supply chain


Document Information:
Title:Traceability as part of competitive strategy in the fruit supply chain
Author(s):Maurizio Canavari, (Department of Agricultural Economics and Engineering, Alma Mater Studiorum – University of Bologna, Bologna, Italy), Roberta Centonze, (Research Department – European Office, Alma Mater Studiorum – University of Bologna, Bologna, Italy), Martin Hingley, (Department of Business Management and Marketing, Harper Adams University College, Newport, UK), Roberta Spadoni, (Department of Agricultural Economics and Engineering, Alma Mater Studiorum – University of Bologna, Bologna, Italy)
Citation:Maurizio Canavari, Roberta Centonze, Martin Hingley, Roberta Spadoni, (2010) "Traceability as part of competitive strategy in the fruit supply chain", British Food Journal, Vol. 112 Iss: 2, pp.171 - 186
Keywords:Fruits, Information control, Supply chain management
Article type:Research paper
DOI:10.1108/00070701011018851 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Acknowledgements:The authors contributed equally and are listed alphabetically.
Abstract:

Purpose – The paper aims to focus on traceability as part of information management in the fruit supply chains of Emilia-Romagna, Italy. A review of the rules in use for traceability distinguishes between baseline traceability and traceability plus (T+), which encompasses many further embedded value attributes.

Design/methodology/approach – The paper takes the form of a qualitative study involving in-depth interviews with key informants in the Italian fresh produce chain.

Findings – Findings are discussed in terms of different themes including identification of three distinct types of supply chains and the impact upon them and categorisation of traceability systems across the different chains. Identified are the impact of information systems management; purchasing management; product management transaction costs; and co-ordination issues.

Research limitations/implications – The study's findings are based on Italian fresh produce traceability context only.

Practical implications – Elements of competitive strategy are considered in the analysis of fruit supply chains of Emilia-Romagna, to demonstrate that not only strategic, but also operative choices determine the way a single firm or supply network manages traceability and information issues. Applications of such elements to buyer and seller selection as well as to competing retailers of the fruit supply chain, verify the hypothesis.

Originality/value – The paper adds to the body of knowledge surrounding prior studies on the development of traceability systems and develops further the analysis of legal and value-adding dimensions of traceability.



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