Return on investment guaranteed: effecting transformation and sustaining change with coaching

Laura Ashley-Timms

doi:10.1108/00197851211216763

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Industrial and Commercial Training

ISSN: 0019-7858

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Return on investment guaranteed: effecting transformation and sustaining change with coaching

Document Information:
Title:	Return on investment guaranteed: effecting transformation and sustaining change with coaching
Author(s):	Laura Ashley-Timms, (Director of Business Coaching at Notion – BusinessCoaching.co.uk, Leamington Spa, UK)
Citation:	Laura Ashley-Timms, (2012) "Return on investment guaranteed: effecting transformation and sustaining change with coaching", Industrial and Commercial Training, Vol. 44 Iss: 3, pp.159 - 163
Keywords:	Coaching, Leadership development, Organizational behaviour, Organizational development, Performance levels, Return on investment
Article type:	Viewpoint
DOI:	10.1108/00197851211216763 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	Purpose – This paper aims to demonstrate how commercially effective business coaching can and should be implemented. Design/methodology/approach – Drawing on both external sources and personal experience both as a coach herself and as the Director of Coaching for a specialist coaching company, the author discusses the main obstacles to successful coaching and how they should be overcome to maximise the return on investment for the sponsoring organization. Findings – The piece delivers accessible suggestions for increasing the return on investment of coaching programmes. Practical implications – With these suggestions in mind, the common pitfalls can be avoided, allowing companies access to the best, and most profitable, coaching. Originality/value – Where other authors examine the benefits of coaching in terms of productivity and personal benefit for employees, the author brings into play the often-forgotten commercial element, explaining how to ensure that the coaching implemented is a success in every sense.