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Home > Management Decision > Table of contents:Volume 34 issue 8
Management Decision
ISSN: 0025-1747
Incorporates: Journal of Management History (Archive)
Online from: 1967
Subject Area: Management Science/Management Studies
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Table of contents:
Volume 34 issue 8
Published: 1996, Start page: p6Icon key: 
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| 864862 | Dancall Telecom A/S in the UK mobile telephone market R. Bennett, Claudio Vignali (pp. 6 - 16) Keywords: Heuristics, Marketing, Mobile communications, Retailing, Telephones, United Kingdom Article type: Case study Please login | Abstract & purchase [ HTML & PDF (68kb) ] | Reprints & permissions |
| 864863 | Developing a marketing plan for Lemonhead Chami Coomasaru, James Day, Spencer Lee (pp. 17 - 24) Keywords: Alcoholic drinks industry, Brand image, Market entry, Market research, Mix mapping, Product launch Article type: Case study Please login | Abstract & purchase [ HTML & PDF (55kb) ] | Reprints & permissions |
| 864864 | A white knight from the East Helen Marshall (pp. 25 - 27) Keywords: Distribution, European Union, International trade, Joint ventures, Legal matters Article type: Case study Please login | Abstract & purchase [ HTML & PDF (26kb) ] | Reprints & permissions |
| 864865 | Kraft Mayonnaise, Italy 1995 - product tactics Carlo Alberto Pratesi (pp. 28 - 33) Keywords: Consumer attitudes, Discounts, Distribution, Product positioning, Retailing, Trends Article type: Case study Please login | Abstract & purchase [ HTML & PDF (49kb) ] | Reprints & permissions |
| 864866 | Intel’s technology for videoconferencing F. Wendt, P. Harris (pp. 34 - 40) Keywords: Computer software, Information technology, Integrated circuits, Microcomputers, Semiconductors, Videoconferencing Article type: Case study Please login | Abstract & purchase [ HTML & PDF (49kb) ] | Reprints & permissions |
| 864867 | Afri-Cola GmbH, Macedonia - distribution infrastructure Léo-Paul Dana (pp. 41 - 47) Keywords: Albania, Consumer behaviour, Macedonia, Marketing, Soft drinks Article type: General review Please login | Abstract & purchase [ HTML & PDF (44kb) ] | Reprints & permissions |
| 864868 | The Quick Card system F. Wendt, M.D. Vignali (pp. 48 - 59) Keywords: Economic conditions, Marketing, Printing, Strategy, Technological innovation Article type: Case study Please login | Abstract & purchase [ HTML & PDF (93kb) ] | Reprints & permissions |
| 864869 | Time to share a sales experience Ian Wilson (pp. 60 - 63) Keywords: Closing the sale, Direct selling, Marketing, Sales methods, Sales methods, Selling Article type: Technical paper Please login | Abstract & purchase [ HTML & PDF (29kb) ] | Reprints & permissions |
| 864870 | The possibility of Boddingtons - “the cream of Manchester’s” - entry into the Dutch market Genaro Cuomo, Claudio Vignali (pp. 64 - 72) Keywords: Brewing industry, Competitive strategy, Heuristics, Product lifecycle, Strategic management, The Netherlands Article type: Case study Please login | Abstract & purchase [ HTML & PDF (58kb) ] | Reprints & permissions |
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