Incorporates: Journal of Management History (Archive)
Online from: 1967
Subject Area: Management Science/Management Studies
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|Title:||A multi-criteria model for bidding evaluation: An alternative selection of the best firms for the presentation of Istanbul 2010|
|Author(s):||Seyhan Sipahi, (Quantitative Methods Department, School of Business, Istanbul University, Istanbul, Turkey), Oner Esen, (Quantitative Methods Department, School of Business, Istanbul University, Istanbul, Turkey)|
|Citation:||Seyhan Sipahi, Oner Esen, (2010) "A multi-criteria model for bidding evaluation: An alternative selection of the best firms for the presentation of Istanbul 2010", Management Decision, Vol. 48 Iss: 2, pp.296 - 313|
|Keywords:||Decision making, International marketing, Modelling, Public relations, Tendering, Turkey|
|Article type:||Research paper|
|DOI:||10.1108/00251741011022635 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of this paper is to provide a multi-criteria bidding evaluation model based on Istanbul 2010 PR selection problem to strike a balance among conflicting criteria and to aggregate opinions held by a group of decision makers.
Design/methodology/approach – In the study, analytic hierarchy process (AHP) methodology was used to settle the conflict properly. The evaluation criteria were transformed into a hierarchical form and their relative weights were calculated and synthesized for the final ranking of the bidders. Then a linear interpolation-based spreadsheet model was combined with findings of the AHP to fairly select best bidders.
Findings – The paper demonstrates that the hierarchical structure of the AHP methodology can successfully resolve the conflict among evaluation criteria and measure relative importance of the criteria by taking into account the preference of the decision makers. Moreover, a linear interpolation methodology can evaluate quoted bid prices fairly and can help to make the best decision.
Originality/value – In all areas of business management, there is a great need for fair bid evaluation systems. The method presented in the paper will help future studies in designing more intriguing systems and resolving conflicts in the area of bid evaluation.
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