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Article citation: Rebecca Marsh, (2011) "A new company descriptor takes us into a new era", Industrial Lubrication and Tribology, Vol. 63 Iss: 1, pp. -
Emerald has been associated with business and management research for the last 44 years and over the last ten years has been proud to call itself the “World’s leading publisher in management research”. It is very much our intention to continue to build our brand as the world’s leading publisher of management research and we have a number of plans in place to strengthen our position in business and management.
However, eagle-eyed readers will have noticed that Emerald has developed a new company descriptor. We are: “A leading independent publisher of global research with impact in business, society, public policy and education.”
As we move into different subject disciplines, including education, sociology, linguistics, engineering and transport, our new company descriptor captures this position. In addition, we have always been committed to publishing “research you can use” and we hope this descriptor explains what we do and what we represent more explicitly.
We are independent because we are still owned by one of the original founders. This means that we can invest for the long term rather than for shorter-term shareholder returns. We also stress the importance of being truly international in the research we publish. We are not parochial and do not impose any specific research methodologies. We actively encourage excellence for all parts of the world and across academia and practice. We also want to highlight that we see research having an impact in different ways. It is important that application is considered in practice, in the classroom but also how research can impact on society and the economy in a wider context and a more long-term way.
For these reasons we see Emerald entering a new phase in its development. We are positioning the publishing teams so that they understand the different subject disciplines and communities better. We can take advantage of the growing strengths we have in a number of subject areas and encourage the cross-fertilisation of ideas and research that shapes future research and generations.
Publishing Director, Emerald Group Publishing Limited