Online from: 1973
Subject Area: Library and Information Studies
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|Title:||Libraries atwitter: trends in academic library tweeting|
|Author(s):||Darcy Del Bosque, (University of Nevada, Las Vegas, Nevada, USA), Sam A. Leif, (International Academy of Design and Technology, Las Vegas, Nevada, USA), Susie Skarl, (University of Nevada, Las Vegas, Nevada, USA)|
|Citation:||Darcy Del Bosque, Sam A. Leif, Susie Skarl, (2012) "Libraries atwitter: trends in academic library tweeting", Reference Services Review, Vol. 40 Iss: 2, pp.199 - 213|
|Keywords:||Academic libraries, Library patrons, Reference, Social media, Twitter, Web 2.0|
|Article type:||Research paper|
|DOI:||10.1108/00907321211228246 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – This paper aims to present an overview of how libraries are using Twitter in an academic setting.
Design/methodology/approach – This study analyzed the current state of 296 Twitter accounts from a random sample of academic libraries. A total of 19 different criteria were explored, with an emphasis on the following three categories: layout and design, content and number of tweets, and account followers.
Findings – Only 34 per cent of libraries in the study had a Twitter account and characteristics varied widely among libraries, however it is evident that it is possible to successfully communicate with patrons via Twitter.
Research limitations/implications – A primary limitation for this study is the frequency with which Twitter can change.
Practical implications – This paper provides a snapshot of how libraries are currently using Twitter, which can be of assistance to libraries seeking to implement a Twitter presence.
Originality/value – The paper presents an overview of trends in academic library Twitter accounts, which could be useful to librarians who are considering launching a Twitter account for their library.
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