Online from: 1980
Subject Area: Operations and Logistics Management
|Title:||Exploring the impact of cultural values on project performance: The effects of cultural values, age and gender on the perceived importance of project success/failure factors|
|Author(s):||Maxwell Chipulu, (School of Management, University of Southampton, Southampton, UK), Udechukwu Ojiako, (Faculty of Management, University of Johannesburg, Johannesburg, South Africa), Paul Gardiner, (School of Business, British University in Dubai, Dubai, United Arab Emirates), Terry Williams, (Business School, University of Hull, Hull, UK), Caroline Mota, (Departamento de Engenharia de Produção, Universidade Federal de Pernambuco, Recife, Brazil), Stuart Maguire, (The Management School, University of Sheffield, Sheffield, UK), Yongyi Shou, (School of Management, Zhejiang University, Hangzhou, China), Teta Stamati, (Informatics and Telecommunications, University of Athens, Athens, Greece), Alasdair Marshall, (Southampton Management School, University of Southampton, Southampton, UK)|
|Citation:||Maxwell Chipulu, Udechukwu Ojiako, Paul Gardiner, Terry Williams, Caroline Mota, Stuart Maguire, Yongyi Shou, Teta Stamati, Alasdair Marshall, (2014) "Exploring the impact of cultural values on project performance: The effects of cultural values, age and gender on the perceived importance of project success/failure factors", International Journal of Operations & Production Management, Vol. 34 Iss: 3, pp.364 - 389|
|Keywords:||Cultural values, Hofstede dimensions, Project failure, Project management, Project success|
|Article type:||Research paper|
|DOI:||10.1108/IJOPM-04-2012-0156 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||The authors thank the Project Management Institute (PMI), who sponsored this research project.|
Purpose – This study aims to explore the impact of cultural values on the importance individuals assign to project success/failure factors (PSFFs).
Design/methodology/approach – Themes emerging from 40 interviews of project practitioners based in Brazil, China, Greece, Nigeria, Thailand, the UAE, the UK and the USA are integrated with literature evidence to design a survey instrument. One thousand three hundred and thirteen practitioner survey responses from the eight countries are analysed using multi-group, structural equation modelling.
Findings – Ten project success/failure indicators (PSFIs) are found to reduce to two main PSFFs: project control and extra-organisational goals and project team management/development and intra-organisational goals. It is found that the levels of importance individuals assign to both factors are dependent, not only on age and gender, but also cultural values measured as constructs based on Hofstede's individualism, masculinity, power distance and uncertainty avoidance dimensions.
Research limitations/implications – The snowballing method used to gather survey data and analysis of relationships at individual level reduces generalisability.
Practical implications – The results reveal insights on how best to match the cultural values of project participants to project characteristics. They also increase knowledge on the likely perceptual differences among culturally diverse individuals within projects.
Originality/value – This research contributes to the literature on culture in project environments by defining a factor structure of multiple-dependent PSFIs and increases insight on how specific cultural values may impact on the perception of the so-defined PSFFs.
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