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Journal cover: Strategic Direction

Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Table of contents:
Volume 30 issue 3 - Latest Issue

Published: 2014, Start page: p1

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Articles
Article Id: Article Information:
17107331 Make or buy the brand: strategic direction of brand management
Henrik Uggla (pp. 1 - 3)
Keywords: Brand strategy, Business strategy, Make-or-buy brand
Article type: General review
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17107332 Seeing strategy Nepalese-style: How management practices differ from the west
(pp. 4 - 6)
Keywords: Business organization, Nepal, Non-government organization, Strategic management
Article type: General review
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17107333 The leaders aiming to put Brazil's regions on the map: Same region, different policies, and different strengths and weaknesses
(pp. 7 - 9)
Keywords: Brazil, Governance, Leadership, Regional tourism organizations, Tourism
Article type: General review
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17107334 How Gap manages responsibility: Fashion retailer's response to global obligations
(pp. 10 - 12)
Keywords: Business performance, Corporate social performance, Corporate social responsibility, Fast fashion, Gap Inc. case, Social responsibility
Article type: General review
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17107335 Keeping the customer (relatively) satisfied: Organizational characteristics can trump category considerations
(pp. 13 - 15)
Keywords: Empirical study, Service characteristics, Service quality, Service strategy, Trade
Article type: General review
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17107336 IKEA has the last laugh: Retail giant turns around its supply chain planning
(pp. 16 - 18)
Keywords: Centralization, IKEA, implementation, Information technology, Planning, Supply chain, Supply chain management
Article type: General review
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17107337 The lingerie industry reveals some secrets: Growing market raises questions about self-image
(pp. 19 - 21)
Keywords: Consumerism, Fashion, Luxury goods, Motivation, Women
Article type: General review
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17107338 Managers under the strategy lens: Inspiring others or preoccupied with themselves?
(pp. 22 - 24)
Keywords: Managers, Sensemaking, Social representations, Strategy, Strategy lens
Article type: General review
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17107339 Marketers who want to increase “infection” rates: Companies must push to make “contagious” e-mails worth passing on
(pp. 25 - 27)
Keywords: Communication, Electronic word-of-moth, E-mail, Marketing theory, Viral marketing
Article type: General review
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17107340 Product market strategies and innovation types: finding the fit!
Shubhabrata Basu (pp. 28 - 31)
Keywords: Fit, Innovation type, Product market strategies
Article type: General review
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17107341 Copyright and creation: repositioning the argument
Glenn Parry, Oscar F. Bustinza, Ferran Vendrell-Herrero (pp. 32 - 35)
Keywords: Copyright, Creative industries, Data analysis
Article type: Viewpoint
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17107342 Maximizing the power of PR: An interview with Alex Singleton, author of The PR Masterclass: How To Develop A Public Relations Strategy That Works!
(pp. 36 - 38)
Keywords: Brand management, Communications, Crisis communications, Marketing, Public relations
Article type: Viewpoint
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Competitive horizon

Article Id: Article Information:
17107343 Competitive horizon
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