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Journal cover: Strategic Direction

Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Table of contents:
Volume 19 issue 5

Published: 2003, Start page: p6

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Article Id: Article Information:
869333 How Sony, Samsung and Merck cope with the R&D dilemma: Blockbuster challenges faced by new product developers
(pp. 6 - 8)
Keywords: Consumer electronics, Marketing strategy, Merck, New product development, Pharmaceutical industry, Robots, Samsung, Sony
Article type: Viewpoint
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869334 Banking on the future at Barclays, Abbey National and HSBC: UK banks balance reinvention with traditional brand values
(pp. 9 - 12)
Keywords: Banking, Customer behavior, Customer satisfaction, Outsourcing
Article type: Viewpoint
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869335 Back to the future with Fiat: A return to adversarial buyer-supplier relationships?
(pp. 13 - 15)
Keywords: Channel relationships, Italy, Japan, Motor industry, New product development
Article type: Viewpoint
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869336 A US health plan company’s approach to consumer loyalty: Strategies for increasing customer retention
(pp. 16 - 18)
Keywords: Customer loyalty, Health, Insurance companies, Market segmentation, USA
Article type: Viewpoint
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869337 Woolworth’s and Wal-Mart face an identity crisis: A well liked business
(pp. 19 - 22)
Keywords: IKEA, Retailing, Supermarkets, Sweden, Wal-Mart, Woolworth’s
Article type: Viewpoint
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869338 Coca-Cola stumbles in Belgium: Response time is critical in crisis management
(pp. 23 - 25)
Keywords: Coca-Cola, Crisis management, International business, Leadership, Management, Marketing
Article type: Viewpoint
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869339 Financial alliance links Britain and Spain: The three stages of trust accumulation
(pp. 26 - 28)
Keywords: Alliances, Governance, Joint ventures, Organizational structure, Strategic management, Trust
Article type: Viewpoint
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869340 Ryanair and Southwest play for higher stakes: New strategies pay dividends for low-cost airlines
(pp. 29 - 32)
Keywords: Airlines, Competitive advantage, Cost reduction, Delta Airlines, Ryanair, SkyEurope
Article type: Viewpoint
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869341 Tracking technology innovation trends: Mapping future prosperity of nations?
(pp. 33 - 35)
Keywords: Automotive, Engineering, Innovation, Patents, Software, Technology
Article type: Viewpoint
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869342 Strategic innovation technology: Investing in tools to help create, manage and leverage intellectual assets
(pp. 36 - 38)
Keywords: Document management, Information management, Product innovation, Product life cycle, Product management, Team working, Time to market
Article type: Viewpoint
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