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Home > Strategic Direction > Table of contents:Volume 24 issue 1
Strategic Direction
ISSN: 0258-0543
Online from: 2002
Subject Area: Strategy
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Table of contents:
Volume 24 issue 1
Published: 2008, Start page: p3Icon key: 
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| 1641784 | Ritualizing strategic thinking: the effectiveness of the strategic away day Gerry Johnson (pp. 3 - 5) Keywords: Corporate strategy, Seminars Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (49kb) ] | Reprints & permissions |
| 1641785 | Pepsi versus Coke: an unhealthy obsession?: They are global, but are they relevant? (pp. 6 - 8) Keywords: Brand management, India, International business, Iran, Soft drinks Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (40kb) ] | Reprints & permissions |
| 1641786 | International success or failure: Comparing the strategies of two fashion retailers (pp. 9 - 11) Keywords: Fashion, International marketing, Operations management, Retailing, United Kingdom, United States of America Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (138kb) ] | Reprints & permissions |
| 1641787 | Case studies in CSR: How to move from gloss to strategy (pp. 12 - 14) Keywords: Business performance, Corporate strategy, Environmental management, Social responsibility, Society Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (45kb) ] | Reprints & permissions |
| 1641788 | The success factor: What is the magic ingredient that enables business stars to outshine their competitors? (pp. 15 - 17) Keywords: Negotiating, Personality, Risk management, Team working Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (156kb) ] | Reprints & permissions |
| 1641789 | Create communities of practices to improve organizational performance: The technology-intensive case of Rolls-Royce (pp. 18 - 20) Keywords: Communities, Knowledge management, Knowledge sharing Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (40kb) ] | Reprints & permissions |
| 1641790 | Survival through innovation: Microsoft and Nintendo strive to offer the latest “must haves” (pp. 21 - 24) Keywords: Business performance, Corporate strategy, Leadership, Organizational culture, Product innovation, Product launch Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (235kb) ] | Reprints & permissions |
| 1641791 | Be seen to talk the talk: How national perception can influence a company's CSR strategy (pp. 25 - 27) Keywords: Corporate image, Corporate social responsibility, Ethics, Worldwide web Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (40kb) ] | Reprints & permissions |
| 1641792 | Interview with B. Joseph Pine II: Interview by Rachel Brown (pp. 28 - 31) Keywords: Consumer behaviour, Consumers, Perception Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (115kb) ] | Reprints & permissions |
| 1641793 | Using “crowds” to select ideas: Auctioning concepts (pp. 32 - 34) Keywords: Automotive industry, Ideas generation, Innovation, New product development Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (36kb) ] | Reprints & permissions |
| 1641794 | Competing for defence ideas: Looking wider for innovation (pp. 35 - 37) Keywords: Defence sector, Ideas generation, Innovation, Innovation Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (38kb) ] | Reprints & permissions |
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