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Strategic Direction
ISSN: 0258-0543
Online from: 2002
Subject Area: Strategy
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Brand strategies for an economic downturn
| Title: | Brand strategies for an economic downturn |
|---|---|
| Source: | Strategic Direction, Vol. 25 Iss: 2 |
| Keywords: | Brands, Consumer behaviour, Marketing strategy, Recession |
| Publisher: | Emerald Group Publishing Limited |
| Abstract: | This article has no abstract |
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