How good management can make you lean, but not mean: Non-profits need more than just vision to prosper

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Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Document Information:
Title:	How good management can make you lean, but not mean: Non-profits need more than just vision to prosper
Source:	Strategic Direction, Vol. 25 Iss: 8
pp:	17 - 19
Keywords:	Corporate strategy, Leadership, Management skills, Non-profit organizations
Article type:	General review
DOI:	10.1108/02580540910968526 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	Purpose – The purpose of this article is to study the role of “non-profit” organizations. Examples of five leading non-profits are presented to show how management strengths can be added. Design/methodology/approach – The paper looks at how “non-profit” organizations acquire sufficient funding to carry out their important work and how best to spend the money available to them. Findings – Identifying a problem of many such “non-profit” organizations as being strongly led but under-managed, the paper offers a framework to help them change direction and become high-performers. Originality/value – Once a “non-profit” organization has achieved strategic clarity, homing in on a small number of key metrics can be a powerful way to keep everyone in the organization focused on both the fidelity and implementation of the ultimate outcomes.