The gut feeling method of service development: B2B customers benefit from open-minded process

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Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Document Information:
Title:	The gut feeling method of service development: B2B customers benefit from open-minded process
Source:	Strategic Direction, Vol. 27 Iss: 3
pp:	16 - 18
Keywords:	Business development, Business-to-business marketing, Customization, Service industries, Small enterprises
Article type:	Literature review
DOI:	10.1108/02580541111109589 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – It would seem that the nature of the service-development process in small businesses is significantly influenced by the typical characteristics of many small companies – including limited resources, the dominant role of individuals, proximity to individual customers, and informal and effective internal communication patterns and working methods. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.