Flying the flag for integration: “Joined-up” management proves successful for Spanish airline

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Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Document Information:
Title:	Flying the flag for integration: “Joined-up” management proves successful for Spanish airline
Source:	Strategic Direction, Vol. 27 Iss: 3
pp:	22 - 24
Keywords:	Air transport, Airlines, Communication, Employees, Organizations, Spain
Article type:	Literature review
DOI:	10.1108/02580541111109606 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – This review is based on “Implementation of an integrated management system in an airline: a case study,” by Palmira Lopez-Fresno. This piece tackles comprehensively the issues behind creating an IMS, using a specific company case. A less euphemistic approach to how the company's more recalcitrant individuals were mollified, through “special communication,” would have been fascinating. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.