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Journal cover: Strategic Direction

Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Table of contents:
Volume 27 issue 9

Published: 2011, Start page: p3

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Articles
Article Id: Article Information:
1943738 Who murdered strategy?
Robin Speculand (pp. 3 - 5)
Keywords: Implementation, Leadership, Management strategy
Article type: Viewpoint
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1943615 Back to the future: IBM, McDonald's and Google reinvent themselves: How three of the most admired companies changed at different speeds
(pp. 6 - 9)
Keywords: Corporate strategy, Financial management, Management strategy, Organizations
Article type: General review
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1943791 From remoteness to recognition: The role of brand management
(pp. 10 - 12)
Keywords: Brand management, Marketing, Tourism
Article type: General review
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1943580 Age-old questions on brand choices: Data reveals complexity of loyalty issues
(pp. 13 - 16)
Keywords: Brand strategy, Consumer behavior, Customer profiling, Customer requirements, Family life, Market research, Young people
Article type: General review
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1943796 Activity coordination on the table: Getting new products to market takes teamwork
(pp. 17 - 19)
Keywords: Furniture industry, Product development, Supply chain management, Sweden
Article type: General review
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1943728 Sustainable development can save the planet: Social responsibility and ecological consumerism are good for business and good for the world
(pp. 20 - 22)
Keywords: Climate change, Democratic design, Ecological consumerism, Social responsibility
Article type: General review
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1943618 China crisis: ERP challenge for small firms
(pp. 23 - 25)
Keywords: Critical success factors, Manufacturing resource planning, Small enterprises
Article type: General review
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1943720 Beware, the ad men are everywhere: They're so ingenious in getting to us
(pp. 26 - 28)
Keywords: Advertising, Advertising media mix, Advertising strategy, Brands, Digital media, Film industry, internet marketing, Magazines, Marketing strategy, Regulations, Television
Article type: General review
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1943748 The strain in Spain is taken by entrepreneurs in the main: How HR practices can encourage innovation in small firms
(pp. 29 - 31)
Keywords: Entrepreneurialism, Human resource management, Small to medium-sized enterprises
Article type: General review
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1943689 Interview with Paul Nunes and Tim Breene, authors of Jumping the S-curve
Interview by Juliet Harrison (pp. 32 - 34)
Keywords: Business development, Growth, Leadership, S-curve, Strategy
Article type: Viewpoint
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Suggested reading

Article Id: Article Information:
1943676 Business in society
Mark Erickson
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Corporate law outlook

1943684 Retirement age abolition – the aftermath
Philip Paget
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Competitive horizon

1943773 Economy in Ireland poised for recovery
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Abstracts

1943568 On elevating strategic design research
C.H. Noble
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1943730 Heading east? (difficulties experienced by UK marketers and brand managers when translating the growth of the Chinese economy into opportunities for their brands)
M. Costa
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1943805 Leading the way: three manufacturing CEOs and the bold steps they took to make their companies successful competitors
S. Minter
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1943590 The financial viewpoint (what marketing professionals need to focus on if they are to work successfully with finance directors)
A. McCormick
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1943602 Peggy Sue got old: media’s ageing audiences
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1943604 Five reasons to go with the crowd (the advantages and drawbacks involved in online group buying and offering discounts to consumers in retailing)
J. Manning
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1943659 Immigrant entrepreneurs, the ethnic enclave strategy, and venture performance
H.A, Ndofor
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1943726 Immigrant entrepreneurs, the ethnic enclave strategy, and venture performance
H.A, Ndofor
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1943691 Find what’s missing: strategies for reclaiming your trapped capacity
S. Johanson
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1943703 Running ICT as a business (aligning IT with corporate strategy)
K. Morton
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1943775 Ten truths about millennials (characteristics of people belonging to the so-called Millennial Generation&)
J.W. Smith
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