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Journal cover: Strategic Direction

Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Skynet redux: the online war of the future: The dark sides of the social media revolution

Document Information:
Title:Skynet redux: the online war of the future: The dark sides of the social media revolution
Source:Strategic Direction, Vol. 28 Iss: 6
pp:16 - 19
Keywords:Corporate strategy, Human resource management, Social marketing, Social media
Article type:General review
DOI:10.1108/02580541211224067 (Permanent URL)
Publisher:Emerald Group Publishing Limited

PurposeThis paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

FindingsScience fiction writers like to paint dysfunctional worlds of the future, with dark forces coercing a weakened human race. Often these dark forces use computers, or are computers themselves. Think Hal in 2001, the internet itself in The Matrix, and the cyborgs in the Terminator films. It is obviously a stretch to imagine any of these scenarios becoming reality any time soon, if at all, however the increasing power and influence technology and technology companies have over corporate success and failure has led some to argue that a dystopian future is not too far away for those who fail to understand the extent of their power.

Practical implicationsThe paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to digest format.

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