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Home > Strategic Direction > Volume 28 issue 8 > Big and little planning (planning of both local and global marketing and advertising strategies)
Strategic Direction
ISSN: 0258-0543
Online from: 2002
Subject Area: Strategy
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Big and little planning (planning of both local and global marketing and advertising strategies)
| Title: | Big and little planning (planning of both local and global marketing and advertising strategies) |
|---|---|
| Author(s): | O. Hooper-Greenhill |
| Source: | Strategic Direction, Vol. 28 Iss: 8 |
| Author(s): | O. Hooper-Greenhill |
| Keywords: | Advertising, Advertising agencies, Advertising effectiveness, Brand management, Consumer goods, Consumer marketing, Globalization, Marketing models, Marketing philosophy, Marketing planning, Marketing strategy, Marketing theory, Organizations, Sales campaigns, Strategic marketing |
| Publisher: | Emerald Group Publishing Limited |
| Abstract: | This article has no abstract |
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