Online from: 1982
Subject Area: Human Resource Management
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|Title:||The non-profit turn and its challenges for business schools: Foundations for a new vision in third sector management training|
|Author(s):||Eric Cornuel, (EFMD, Brussels, Belgium and HEC Graduate School of Management, Paris, France), Pierre Kletz, (Mandel Leadership Institution, Jerusalem, Israel)|
|Citation:||Eric Cornuel, Pierre Kletz, (2011) "The non-profit turn and its challenges for business schools: Foundations for a new vision in third sector management training", Journal of Management Development, Vol. 30 Iss: 5, pp.483 - 491|
|Keywords:||Business schools, Corporate social responsibility, Non-profit organizations|
|Article type:||Research paper|
|DOI:||10.1108/02621711111132993 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – Over the past years, the teaching of third sector management and corporate social responsibility in business schools has been characterized by two main features: it has become widespread, and the assumption that a company's moral behavior has a financial correlate was abandoned. It follows from the second element that these classes are no longer meant to train managers to make a more effective economic contribution. The courses can now find a different, higher purpose, namely to emphasize the impact of the companies' and non-profit organizations' social activities. This paper aims to address this issue.
Design/methodology/approach – The paper looks at two prevailing models of integration of third sector management in the curriculum and their limits.
Findings – The paper finds that emphasizing companies' and non-profit organizations' social activities can be achieved if managers are trained in a way that better apprehends the stakes of these social activities. However, for business schools to make a significant contribution to this field and avoid missing the opportunities of this “non profit turn”, they must establish a vision of what these courses mean to them.
Originality/value – This paper provides useful information on the challenges of teaching a curricula taking into account the companies' and non-profit organization' social activities.
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