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Journal cover: Marketing Intelligence & Planning

Marketing Intelligence & Planning

ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science

Online from: 1983

Subject Area: Marketing

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Table of contents:
Volume 32 issue 5 - Latest Issue

Published: 2014

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Article Id: Article Information:
17115370 Icon: Earlycite.Guest Editorial
Ramendra Singh
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17115346 Icon: Earlycite.Artificial neural networks: a tool for understanding green consumer behavior
Prajita Chowdhury, Mercy S Samuel
Article type: Research paper
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17115347 Icon: Earlycite.Location sharing on social networks: implications for marketing
Ramazan Yavuz, Aysegül Toker
Article type: Research paper
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17115353 Icon: Earlycite.Exploring the factors affecting sponsored search ad performance
Agam Gupta, Arqum Mateen
Article type: Conceptual paper
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17115343 Icon: Earlycite.The impact of promotional mix on profit in the B2B sector
Somroop Siddhanta, Neelotpaul Banerjee
Article type: Research paper
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17115339 Icon: Earlycite.Impact of country of origin and word of mouth on brand equity
Sri Murtiasih, Sucherly Sucherly, Hotniar Siringoringo
Article type: Research paper
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17115360 Icon: Earlycite.Targeting the young food consumer
Pavleen Soni, Jyoti Vohra
Article type: Research paper
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17115337 Icon: Earlycite.Impact of firm’s reputation & ethnocentrism on attitude towards foreign products
Madhurima Deb, Himadri Roy Chaudhuri
Article type: Research paper
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