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Home > Marketing Intelligence & Planning > Table of contents:Volume 15 issue 1
Marketing Intelligence & Planning
ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science
Online from: 1983
Subject Area: Marketing
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Table of contents:
Volume 15 issue 1
Published: 1997, Start page: p4Icon key: 
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| 854362 | The validity of the product life cycle in the high-tech industry Lisa Michelle Grantham (pp. 4 - 10) Keywords: Computer software, High technology, Marketing, Product lifecycle Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (45kb) ] | Reprints & permissions |
| 854363 | Marketing accounting services: an inter-country and ethical comparison Nicholas C. Mangos, Neil R. Lewis, Bet H. Roffey (pp. 11 - 18) Keywords: Accounting industry, Ethics, Marketing, Services marketing Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (50kb) ] |
| 854364 | Contractual aspects of cross-cultural negotiations Drew Martin (pp. 19 - 27) Keywords: Business development, Cross-cultural management, Japan, Marketing Article type: General review Please login | Abstract & purchase [ HTML & PDF (56kb) ] | Reprints & permissions |
| 854365 | A gender blind system for promotion in the salesforce Harry A. Harmon (pp. 28 - 31) Keywords: Equal opportunities, Gender, Promotion, Sales management, Salesforce Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (28kb) ] | Reprints & permissions |
| 854366 | The problems of translating fair trade principles into consumer purchase behaviour Carolyn Strong (pp. 32 - 37) Keywords: Consumer behaviour, Ecology, Marketing, Sustainable development, Trading Article type: General review Please login | Abstract & purchase [ HTML & PDF (39kb) ] | Reprints & permissions |
| 854367 | Achieving marketing success through Sun Tze’s Art of Warfare Samuel K. Ho, Amy S.F. Choi (pp. 38 - 47) Keywords: Business strategy, Marketing planning, Models Article type: General review Please login | Abstract & purchase [ HTML & PDF (70kb) ] | Reprints & permissions |
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