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Home > Marketing Intelligence & Planning > Table of contents:Volume 22 issue 6
Marketing Intelligence & Planning
ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science
Online from: 1983
Subject Area: Marketing
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Table of contents:
Volume 22 issue 6
Published: 2004, Start page: p601Icon key: 
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| 854696 | Internet market segmentation – an exploratory study of critical success factors Tom M.Y. Lin, Pin Luarn, Peter K.Y. Lo (pp. 601 - 622) Keywords: Critical success factors, Internet marketing, Market segmentation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (117kb) ] | Reprints & permissions |
| 854697 | Grocery shopping: list and non-list usage Art Thomas, Ron Garland (pp. 623 - 635) Keywords: Consumer behaviour, Fast moving consumer goods, Research, Shopping Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (92kb) ] | Reprints & permissions |
| 854698 | Measuring attitudinal commitment in business-to-business channels Stephen James Kelly (pp. 636 - 651) Keywords: Attitudes, Business-to-business marketing, Channel relationships, Supply chain management Article type: General review Please login | Abstract & purchase [ HTML & PDF (213kb) ] | Reprints & permissions |
| 854699 | Customer service and organizational learning in the context of strategic marketing Yang-Im Lee (pp. 652 - 662) Keywords: Customer service management, Organizational culture, Relationship marketing, Strategic marketing Article type: General review Please login | Abstract & purchase [ HTML & PDF (223kb) ] | Reprints & permissions |
| 854700 | Lenses and mirrors: the customer perspective on part-time marketers Michael John Harker (pp. 663 - 672) Keywords: Focus groups, Part-time workers, Relationship marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (75kb) ] | Reprints & permissions |
| 854701 | Contemporary marketing practice: theoretical propositions and practical implications Adam Lindgreen, Roger Palmer, Joëlle Vanhamme (pp. 673 - 692) Keywords: Database marketing, Development, Electronic commerce, Marketing, Marketing strategy, Relationship marketing Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (262kb) ] | Reprints & permissions |
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