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Journal cover: Marketing Intelligence & Planning

Marketing Intelligence & Planning

ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science

Online from: 1983

Subject Area: Marketing

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Table of contents:
Volume 26 issue 3

Published: 2008, Start page: p235

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Articles
Article Id: Article Information:
1723393 Relevant marketing geography: a competency-based perspective
John D. Nicholson, Adam Lindgreen, Philip J. Kitchen (pp. 235 - 252)
Keywords: Localization, Marketing strategy, Relationship marketing, Resources, Social capital
Article type: Conceptual paper
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1723395 An empirical examination of service recovery design
Kristie K. Seawright, Kristen Bell DeTienne, M. Preston Bernhisel, Charlotte L. Hoopes Larson (pp. 253 - 274)
Keywords: Customer retention, Customer service management, Research methods, Service failures, Service improvements
Article type: Research paper
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1723396 Model selection for direct marketing: performance criteria and validation methods
Geng Cui, Man Leung Wong, Guichang Zhang, Lin Li (pp. 275 - 292)
Keywords: Database marketing, Direct marketing, Modelling, Neural nets, Performance criteria
Article type: Research paper
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1723398 Marketing in small hotels: a qualitative study
Jane Moriarty, Rosalind Jones, Jennifer Rowley, Beata Kupiec-Teahan (pp. 293 - 315)
Keywords: Hospitality services, Hotel and catering industry, Marketing strategy, Small to medium-sized enterprises, Tourism marketing, United Kingdom
Article type: Research paper
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1723399 Exploring the differences between accountants and marketers in terms of information sharing
Tansu Barker (pp. 316 - 329)
Keywords: Accountants, Canada, Customer satisfaction, Information management, Information strategy
Article type: Research paper
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Article Id: Article Information:
1723094 The role of the Academy of Marketing
Andrew McAuley
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Editorial

1723093 Editorial
Ross Brennan
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