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Journal cover: Marketing Intelligence & Planning

Marketing Intelligence & Planning

ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science

Online from: 1983

Subject Area: Marketing

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Table of contents:
Volume 27 issue 2

Published: 2009, Start page: p177

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Articles
Article Id: Article Information:
1778984 Foster's Lager: from local beer to global icon
Leanne White (pp. 177 - 190)
Keywords: Advertising, Australia, Brands, Integrated marketing communications, International marketing
Article type: Conceptual paper
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1778985 IMC strategies in new high technology product launches
Susanna Winter, Sanna Sundqvist (pp. 191 - 215)
Keywords: Integrated marketing communications, Product launch
Article type: Case study
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1778986 Innovation and performance in SME furniture industries: An international comparative case study
Carmen Otero-Neira, Martti Tapio Lindman, María J. Fernández (pp. 216 - 232)
Keywords: Business performance, Furniture industry, Innovation, Small to medium-sized enterprises
Article type: Research paper
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1778987 Innovation and the city: a macromarketing approach to industry development
Maxwell James Briggs (pp. 233 - 245)
Keywords: Cities, Innovation, Macro marketing, Marketing systems, Product management
Article type: Conceptual paper
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1778988 What signifies success in e-CRM?
Hande Kimiloglu, Hülya Zarali (pp. 246 - 267)
Keywords: Balanced scorecard, Customer relations, Internet
Article type: Research paper
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1778989 A marketing communications framework for small political parties in developed countries
Alkis Thrassou, Demetris Vrontis, Malcolm H.B. McDonald (pp. 268 - 292)
Keywords: Industrial Countries, Marketing communications, Perception, Political parties
Article type: Conceptual paper
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Editorial

Article Id: Article Information:
1778990 Editorial
Gill Wright, Michael Harker
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