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Journal cover: Marketing Intelligence & Planning

Marketing Intelligence & Planning

ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science

Online from: 1983

Subject Area: Marketing

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Table of contents:
Volume 27 issue 7

Published: 2009, Start page: p864

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Articles
Article Id: Article Information:
1817015 Emotional intelligence and marketing effectiveness
N. Gladson Nwokah, Augustine I. Ahiauzu (pp. 864 - 881)
Keywords: Marketing, Nigeria, Organizational effectiveness
Article type: Research paper
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1817016 Low-income consumers' reactions to low-involvement products
Ayantunji Gbadamosi (pp. 882 - 899)
Keywords: Consumer behaviour, England, Food products, Low pay, Promotional methods
Article type: Research paper
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1817017 The challenges of internationalising national culture-based hand-crafted products
Jesus Cambra-Fierro, Rosario Vazquez-Carrasco, Edgar Centeno (pp. 900 - 908)
Keywords: Crafts, Globalization, National cultures, Small to medium-sized enterprises, Spain
Article type: Research paper
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1817018 Reaching and influencing consumers in the prescription medicine market
Julia Peters, Deon Nel, Stewart Adam (pp. 909 - 925)
Keywords: Drugs, Marketing communications, Marketing strategy, Medical prescriptions, Pharmaceuticals industry
Article type: Case study
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1817019 Marketing theory and practice: the case of the Egg Card
Nnamdi O. Madichie (pp. 926 - 944)
Keywords: Financial services, Marketing, Marketing theory, United Kingdom, Virtual banking
Article type: Research paper
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1817020 The beer market and advertising expenditure
Kari Heimonen, Outi Uusitalo (pp. 945 - 975)
Keywords: Advertising, Beer, Market share
Article type: Research paper
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1817021 Product placement in Bollywood movies
Sukhbinder Barn (pp. 976 - 980)
Keywords: Brand awareness, Cinema, India, Product positioning
Article type: Research paper
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Editorial

Article Id: Article Information:
1817022 Editorial
Gill Wright
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