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Journal cover: Marketing Intelligence & Planning

Marketing Intelligence & Planning

ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science

Online from: 1983

Subject Area: Marketing

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Table of contents:
Volume 30 issue 2

Published: 2012, Start page: p116
Special Issue: Marketing and SMEs
Guest editor(s): Professor Jesus Camra-Fierro and Dr Edgar Centeno

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Articles
Article Id: Article Information:
17024570 Do family SME managers value marketing capabilities' contribution to firm performance?
Carmen Pérez-Cabañero, Tomás González-Cruz, Sonia Cruz-Ros (pp. 116 - 142)
Keywords: Family firms, Financial performance, Marketing capabilities, Non-financial performance, Small to medium-sized enterprises
Article type: Research paper
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17024571 Organizational structure and specialized marketing capabilities in SMEs
Guilherme Trez, Fernando Bins Luce (pp. 143 - 164)
Keywords: Brazil, Inter-firm, Inter-functional, Marketing capabilities, Organizational structures, Small to medium-sized enterprises
Article type: Research paper
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17024572 Do switching costs really provide a first-mover advantage?
Francisco-Jose Molina-Castillo, Ana-Isabel Rodriguez-Escudero, Jose-Luis Munuera-Aleman (pp. 165 - 187)
Keywords: Consumers, Financial performance, Market performance, Order of entry, Speed to market, Switching costs
Article type: Research paper
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17024573 Barriers to internationalisation in SMEs: evidence from Jordan
Khalil Al-Hyari, Ghazi Al-Weshah, Muhammed Alnsour (pp. 188 - 211)
Keywords: Exporting barriers, Exports, Internationalization, Jordan, Small to medium-sized enterprises
Article type: Research paper
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17024574 The influence of organizational factors on e-business use: analysis of firm size
Victoria Bordonaba-Juste, Laura Lucia-Palacios, Yolanda Polo-Redondo (pp. 212 - 229)
Keywords: E-business, Electronic commerce, Information technology knowledge, Small to medium-sized enterprises
Article type: Research paper
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17024575 Co-creating corporate brands in start-ups
Mari Juntunen (pp. 230 - 249)
Keywords: Corporate brand, Corporate branding, Process research, Stakeholders
Article type: Research paper
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17024576 The use of communication activities in the development of small to medium-sized enterprise brands
Edgar Centeno, Susan Hart (pp. 250 - 265)
Keywords: Brands, Case studies, Marketing communications, Mexico, Small to medium-sized enterprises
Article type: Research paper
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17024577 Company image and corporate social responsibility: reflecting with SMEs' managers
Elena Fraj-Andrés, M. Eugenia López-Pérez, Iguácel Melero-Polo, Rosario Vázquez-Carrasco (pp. 266 - 280)
Keywords: Case studies, Corporate social responsibility, Small to medium-sized enterprises, Values
Article type: Research paper
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Guest editorial

Article Id: Article Information:
17024578 Guest editorial
Professor Jesus Cambra-Fierro, Dr Edgar Centeno
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