Search
  Advanced Search
 
Journal search
Journal cover: Property Management

Property Management

ISSN: 0263-7472

Online from: 1983

Subject Area: Built Environment

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

Options: To add Favourites and Table of Contents Alerts please take a Emerald profile

Previous article.Icon: Print.Table of Contents.Next article.Icon: .

Corporate social responsibility in housing management: is it profitable?


Document Information:
Title:Corporate social responsibility in housing management: is it profitable?
Author(s):Gunnar Blomé, (Department of Urban Studies, Malmö University, Malmö, Sweden and Department of Real Estate and Construction Management, Royal Institute of Technology, Stockholm, Sweden)
Citation:Gunnar Blomé, (2012) "Corporate social responsibility in housing management: is it profitable?", Property Management, Vol. 30 Iss: 4, pp.351 - 361
Keywords:Business policy, Company policy, Corporate social responsibility, Economic valuation, Housing, Property management, Sweden
Article type:Research paper
DOI:10.1108/02637471211249498 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:

Purpose – The purpose of this paper is to evaluate corporate social responsibility (CSR) in the context of real estate management. Different operation cost indicators are identified and related to the estates’ social condition.

Design/methodology/approach – The empirical material was collected from the company's accounts and by interviews with the staff and is based on a comparison between two similar areas that mainly differed in how much resources the company invested in social projects and maintenance.

Findings – The results indicate that CSR leads to approximately 4.5 percent lower annual operating and maintenance costs, which improved the company's profitability, especially if higher maintenance standards made higher rents possible. Other advantages were improved goodwill, which led to new business opportunities.

Research limitation/implications – The primary issue of the study is to identify consequences of CSR. However, more research is needed about landlord incentives and economic effects of initiated landlord investments. The evaluation method also needs to be further developed and refined.

Originality/value – From a practical perspective, the paper gives a deeper insight into the possible economic advantages of CSR. From the perspective of the scientific community, the paper shows the possibilities in using a comparative evaluation model together with detailed company data in order to identify important indicators and effects.



Fulltext Options:

Login

Login

Existing customers: login
to access this document

Login


- Forgot password?
- Athens/Institutional login

Purchase

Purchase

Downloadable; Printable; Owned
HTML, PDF (79kb)Purchase

To purchase this item please login or register.

Login


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian


Marked list


Bookmark & share

Reprints & permissions