Search
  Advanced Search
 
Journal search
Journal cover: International Marketing Review

International Marketing Review

ISSN: 0265-1335

Online from: 1983

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

 

Table of contents:
Volume 31 issue 4 - Latest Issue

Published: 2014, Start page: p338

Icon key:  Icon: Access. You have access to this item   Icon: Backfiles.  Backfiles   Icon: Earlycite.  Earlycite   Icon: Abstract.  Abstract only   
Details of your active accounts, and the resources you can access
Articles
Article Id: Article Information:
17114122 Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research
Gong Sun, Steven D’Alessandro, Lester W. Johnson, Hume Winzar (pp. 338 - 362)
Keywords: Consumer research, Culture, Culture measuring, Review
Article type: Literature review
Please login  |  Abstract & purchase  [ HTML & PDF (163kb) ]  |  Reprints & permissions
17114123 Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness
Mark Yi-Cheon Yim, Paul L. Sauer, Jerome Williams, Se-Jin Lee, Iain Macrury (pp. 363 - 389)
Keywords: Brand consciousness, Consumer behaviour, Cross-cultural study, Cross-national study, Interpersonal influence, Luxury brand
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (214kb) ]  |  Reprints & permissions
17114124 Modeling variation in global consumers’ participation behaviour intentions using an institutional market index
Jan Hendrik Schumann, Ed Nijssen, Patrick Lentz (pp. 390 - 412)
Keywords: Consumer participation, Cross-cultural studies, Institutional theory, International marketing, Relationship marketing, Service marketing
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (225kb) ]  |  Reprints & permissions
17114125 Cross-cultural validation of switching costs: a four-country assessment
Dahlia A. El-Manstrly (pp. 413 - 437)
Keywords: International marketing, Measurement invariance, Switching costs
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (165kb) ]  |  Reprints & permissions
17114126 Internationalisation patterns of border firms: speed and embeddedness perspectives
Eva J.B. Jørgensen (pp. 438 - 458)
Keywords: International entrepreneurship, International ventures, Internationalisation, Norway, Russia, Small-to-medium-sized enterprises
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (172kb) ]  |  Reprints & permissions

Article Id: Article Information: