Legal issues associated with international Internet marketing

Michael T. Zugelder; Theresa B. Flaherty; James P. Johnson

doi:10.1108/02651330010331651

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International Marketing Review

ISSN: 0265-1335

Online from: 1983

Subject Area: Marketing

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Legal issues associated with international Internet marketing

Document Information:
Title:	Legal issues associated with international Internet marketing
Author(s):	Michael T. Zugelder, (Department of Business Administration, College of Business and Public Administration, Old Dominion University, Norfolk, Virgina, USA), Theresa B. Flaherty, (Department of Business Administration, College of Business and Public Administration, Old Dominion University, Norfolk, Virgina, USA), James P. Johnson, (Department of Business Administration, College of Business and Public Administration, Old Dominion University, Norfolk, Virgina, USA)
Citation:	Michael T. Zugelder, Theresa B. Flaherty, James P. Johnson, (2000) "Legal issues associated with international Internet marketing", International Marketing Review, Vol. 17 Iss: 3, pp.253 - 271
Keywords:	E-commerce, International law, International marketing, Internet
Article type:	Case study
DOI:	10.1108/02651330010331651 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Marketing organizations are establishing Websites at an unprecedented rate. Despite this rapid growth, many firms are developing Websites with an inadequate understanding of the domestic and international legal issues associated with having a presence on the Internet. This lack of knowledge can result in firms facing expensive and time-consuming litigation. We therefore present the major legal issues that may arise as a result of creating, maintaining, and protecting Websites. In particular, we discuss and provide managerial recommendations regarding consumer protection, defamation and disparagement, intellectual property violations, and jurisdictional issues for international Internet marketers.