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Home > International Marketing Review > Table of contents:Volume 26 issue 1
International Marketing Review
ISSN: 0265-1335
Online from: 1983
Subject Area: Marketing
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Table of contents:
Volume 26 issue 1
Published: 2009, Start page: p7Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1770603 | Large emerging markets (LEMs) and international strategy Peter Enderwick (pp. 7 - 16) Keywords: Emerging markets, Management strategy, Multinational companies, Operations management Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (74kb) ] | Reprints & permissions |
| 1770604 | Patterns of price endings used in US and Japanese price advertising Robert M. Schindler (pp. 17 - 29) Keywords: Advertising, Consumer behaviour, International marketing, Prices, United States of America, Japan Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (89kb) ] | Reprints & permissions |
| 1770605 | The recognition of first time international entrepreneurial opportunities: Evidence from firms in knowledge-based industries Yanto Chandra, Chris Styles, Ian Wilkinson (pp. 30 - 61) Keywords: Australia, Entrepreneurialism, International business, Knowledge economy Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (159kb) ] | Reprints & permissions |
| 1770606 | Resource endowments, market positioning, and competition in transitional economies: Global and local advertising agencies in Hungary Rick T. Wilson, Lyn S. Amine (pp. 62 - 89) Keywords: Advertising agencies, Hungary, Market forces, National economy, Resource management Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (211kb) ] | Reprints & permissions |
| 1770607 | Contextual and cultural factors underlying Americanization C. Samuel Craig, Susan P. Douglas, Aronte Bennett (pp. 90 - 109) Keywords: Culture, Entertainment, Globalization, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (117kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1770602 | Foreign Operation Methods: Theory, Analysis, Strategy Carlos M. Rodriguez pp. 113 - 113 Please login | Abstract & purchase [ HTML ] |
| 1770601 | Learning From Exporting: New Insights, New Perspectives Carlos M. Rodriguez pp. 110 - 110 Please login | Abstract & purchase [ HTML ] Editorial |
| 1770608 | Editorial Professor Jeryl Whitelock Abstract | View HTML |
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