International Marketing Review

ISSN: 0265-1335

Online from: 1983

Subject Area: Marketing

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Table of contents:
Volume 26 issue 3

Published: 2009, Start page: p256
Special Issue: Social marketing in the global context
Guest editor(s): Professor Paul Chao

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Article Id:	Article Information:
1793468	Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China Yanfeng Zhou, Paul Chao, Guang Huang (pp. 256 - 274) Keywords: China, Market orientation, Organizational effectiveness, Social marketing Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (114kb) ] \| Reprints & permissions
1793469	Marketing in non-profit organizations: an international perspective Sara Dolnicar, Katie Lazarevski (pp. 275 - 291) Keywords: Australia, Marketing, Non-profit organizations, United Kingdom, United States of America Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (104kb) ] \| Reprints & permissions
1793470	Social marketing campaigns aimed at preventing drunk driving: A review and recommendations Magdalena Cismaru, Anne M. Lavack, Evan Markewich (pp. 292 - 311) Keywords: Drink driving, Qualitative research, Social marketing Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (110kb) ] \| Reprints & permissions
1793471	Overcoming skepticism towards cause related claims: the case of Norway Sangeeta Singh, Lene Kristensen, Erika Villaseñor (pp. 312 - 326) Keywords: Advertising, Cause marketing, Consumer behaviour, Norway Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (99kb) ] \| Reprints & permissions
1793472	Global branding and strategic CSR: an overview of three types of complexity Michael Polonsky, Colin Jevons (pp. 327 - 347) Keywords: Brands, Corporate social responsibility, International marketing Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (125kb) ] \| Reprints & permissions
1793473	International integration: a hope for a greener China? Haitao Yin, Chunbo Ma (pp. 348 - 367) Keywords: China, Environmental regulations, Green marketing, International trade, Quality standards, Social marketing Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (142kb) ] \| Reprints & permissions

Guest editorial

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1793474	Social marketing in the global context Paul Chao Abstract \| View HTML

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International Marketing Review

Table of contents:Volume 26 issue 3

Guest editorial

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Table of contents:
Volume 26 issue 3