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Journal cover: International Marketing Review

International Marketing Review

ISSN: 0265-1335

Online from: 1983

Subject Area: Marketing

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Table of contents:
Volume 29 issue 2

Published: 2012, Start page: p134

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Articles
Article Id: Article Information:
17026930 Brand as credible commitment in embedded licensing: a transaction cost perspective
Marshall S. Jiang, Bulent Menguc (pp. 134 - 150)
Keywords: Brand embedded licensing, Brands, Complementary assets, Credible commitment, Licensing, Standard licensing, Transaction costs
Article type: Research paper
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17027164 Korean international joint ventures: how the exchange climate affects tacit knowledge transfer from foreign parents
Chansoo Park, Ilan Vertinsky, Chol Lee (pp. 151 - 174)
Keywords: Exchange climate, International business, International joint ventures, Joint ventures, Knowledge transfer, Korea, Performance, Tacit knowledge
Article type: Research paper
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17026931 Learning orientation in export functions: impact on export growth
Anne L. Souchon, Joseph A. Sy-Changco, Belinda Dewsnap (pp. 175 - 202)
Keywords: Business development, Exporting, Exports, Information processing, Learning organizations, Organizational learning, Philippines
Article type: Research paper
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17026932 Kirznerian and Schumpeterian entrepreneurial-oriented behavior in turbulent export markets
Sanna Sundqvist, Kalevi Kyläheiko, Olli Kuivalainen, John W. Cadogan (pp. 203 - 219)
Keywords: Corporate strategy, Entrepreneurial orientation, Entrepreneurialism, Environmental turbulence, International business, International performance, Kirzner, Kirznerian behaviour, Organizational performance, Schumpeter, Schumpeterian behaviour
Article type: Viewpoint
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Editorial

Article Id: Article Information:
17026933 Editorial
John W. Cadogan
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