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Journal cover: International Marketing Review

International Marketing Review

ISSN: 0265-1335

Online from: 1983

Subject Area: Marketing

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Internationalization: Introduction and Overview

Document Information:
Title:Internationalization: Introduction and Overview
Author(s):Stephen Young
Source:International Marketing Review, Vol. 7 Iss: 4
Author(s):Stephen Young
Keywords:European Union, Growth, International trade, Marketing channels, Single market, Western Europe
DOI:10.1108/02651339010137856 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:This is the lead article to this special issue of International Marketing Review focusing on the internationalisation process of firms. It elaborates on the importance of the topic and provides an overview of the seven selections included in the issue. Observations of the Single European Market and implications for the internationalisation strategies of firms both within and outside the European Community are offered.

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Qualitative research in international marketing.