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Home > International Journal of Bank Marketing > Table of contents:Volume 12 issue 4
International Journal of Bank Marketing
ISSN: 0265-2323
Online from: 1983
Subject Area: Marketing
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Table of contents:
Volume 12 issue 4
Published: 1994, Start page: p3Icon key: 
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| 854849 | Service Quality:: Students' Assessment of Banks and Building Societies Barbara R. Lewis, Jayne Orledge, Vincent-Wayne Mitchell (pp. 3 - 12) Keywords: Banking, Consumer attitudes, Financial services, Human relations, Loans, Marketing, Service quality, Students Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (72kb) ] | Reprints & permissions |
| 854850 | Credit Card Possession and Other Payment Systems: Use Patterns among Asian
and Hispanic Consumers Nejdet Delener, Herbert Katzenstein (pp. 13 - 24) Keywords: Banking, Consumer attitudes, Consumer behaviour, Consumer choice, Credit cards, Ethnic groups, Marketing strategy, USA Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (69kb) ] | Reprints & permissions |
| 854851 | Distribution of Life Assurance and Investment Products: The Scottish
Mutual Life Assurance Industry Angus W. Laing (pp. 25 - 31) Keywords: Assurance companies, Change, Financial Services Act, Life insurance, Marketing, Marketing strategy, Salesforce, Scotland Article type: Case study Please login | Abstract & purchase [ HTML & PDF (48kb) ] | Reprints & permissions |
| 854852 | The Fuzzy Industry Maturity Grid (FIMG): Its Application to the Singapore
Banking Industry Poh Huat Tay, Seow Eng Ong (pp. 32 - 44) Keywords: Banking, Econometrics, Fuzzy sets, Marketing, Models, Singapore, Strategy Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (100kb) ] | Reprints & permissions |
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