International Journal of Bank Marketing

ISSN: 0265-2323

Online from: 1983

Subject Area: Marketing

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Volume 15 issue 2

Published: 1997, Start page: p39

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Article Id:	Article Information:
854916	Affinity credit card issuers and their relationship with their alumni affinity group partners Steve Worthington (pp. 39 - 47) Keywords: Banking, Credit cards, Financial institutions Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (54kb) ]
854917	The relative importance of ethical and environmental screening: implications for the marketing of ethical investment funds Bodo B. Schlegelmilch (pp. 48 - 53) Keywords: Banking, Ethical investment, Finance, Green marketing Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (46kb) ] \| Reprints & permissions
854918	Consultative selling in financial services: an observational study of the mortgage mediation process Theo M.M. Verhallen, Harriette Greve, Ruud Th. Frambach (pp. 54 - 59) Keywords: Banking, Consultants, Financial services, Personal selling Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (42kb) ] \| Reprints & permissions
854919	Strategic responses to change in retail banking in the UK John Trethowan, Gerry Scullion (pp. 60 - 68) Keywords: Banking, Deregulation, Financial services, Organizational change Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (57kb) ] \| Reprints & permissions

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